It’s impossible to defeat someone who never gives up.
Elite Knowledge.
Shared Purpose.
Football has always been more than just a game to me. I see it as a force with the power to change the World. Beyond the scoreboard, there are victories that matter just as much — the kind of wins that come from helping others shine, from lifting people up, and from creating moments that last far beyond ninety minutes.
I am about both: Building teams that win games, players that give their individual quality to the benefit of the collective and persons that conquer far beyond the result.
Highlights:
🎯 12+ years at SL Benfica
🏆 13+ Trophies Won
🌍 Champions League Experience
⚽ Player and Coach development expert and mentor
💡 Mentorship bridging Europe & North America
My Soccer Pillars
Freedom with Discipline
The Primacy of the Game (Efficiency & Effectiveness)
Individual Growth within the Collective
Emotional Intelligence & Learning through Emotion
Training Methodology Based on Real Game Problems
Ethical, Moral & Civic Values
The Human Legacy
Get inside my mind.
Start Your Journey to Excellence.
Book:
Coaching Football To Inspire
Perfect for coaches seeking a different perspective on football — one that goes beyond tactics and technique.
Based on my philosophy of “touch the person, teach the player, develop the team,” this book explores training methodology focused on developing players and teams that truly understand the game, making faster and smarter decisions.
Also ideal for anyone interested in learning how top elite teams and players are developed from the inside out.
Online Course (Udemy):
Who Coaches The Coach
A complete masterclass covering every aspect of training — for all ages, all levels, and all contexts.
From planning a session to post-session analysis, from understanding the person behind the player to applying the right type of leadership, this course breaks down what to train and how to train it.
It’s the perfect complement to the book!
Suited for coaches of all levels and for anyone curious about the game and the details that shape it behind the scenes.
Mentorship
Exclusive, personalized programs designed for that final step in your development.
Focused on fine-tuning your process, identifying what can be improved, and unlocking your potential — whether you’re a player or a coach — these mentorships are all about becoming your best version.
Coaches and players in the U.S. are pushing the game forward — and the demands are rising.
But is your team truly progressing?
Are the athletes truly developing?
For Coaches:
- Frustrated with endless drills that look good on paper but don’t translate to the game?
- Searching for a way to build a real identity — not just a system, but a culture your players believe in?
- Tired of feeling alone in a profession that demands results but rarely talks about growth, connection, and purpose?
It’s time to bridge knowledge with meaning — and turn your vision into a living legacy.
For Athletes:
- Tired of training hard but not seeing it truly translate into smarter, faster decisions on the pitch?
- Struggling to stay consistent — performing well one game, but not sustaining it over time?
- Want to be seen not just as a player, but as a complete individual with a story, purpose, and legacy?
It’s time to learn the game on a deeper level — to think faster, decide better, and grow into the footballer (and person) you’re meant to become.
Bridging Two Worlds:
European Excellence for American Growth.
The level of the American game is rising fast.
Clubs, colleges, and academies across the country are investing more, developing better players, and building stronger identities. What many coaches and athletes want now is the next layer of refinement — deeper understanding, smarter decision-making, and a methodology that creates consistency.
My mission is to build on the strengths already thriving in the American game, supporting players and teams as they refine their process, sharpen their thinking, and perform with purpose.
Shaped by European experience and guided by intentional growth, my approach blends knowledge, emotion, and development—transforming progress into legacy.
What Makes My Approach Different:
- Training focused on faster, smarter decision-making
- A deep emphasis on understanding the game, not just playing it
- Development that starts with the person behind the player
- Emotional awareness built into every training session
- Focus on principles, not rigid systems
- Proven methodology behind top male and female players and teams
Through André Vale Football Legacy, I bring principles shaped in European high-performance environments and adapt them to the unique reality of the American game.
The purpose is simple: support coaches, athletes, and programs who want to elevate their identity, improve decision-making, and build a sustainable winning culture.
Development becomes legacy when knowledge, purpose, and emotion work together!
Discover the Mentorship That Matches Your Journey:
For Coaches
For Athletes
All good. Just change
Here’s what professionals across the game and the globe are saying about working with me
I’ve been there. I’ve felt how you feel:
working hard, doing everything right, yet knowing deep down that something’s missing.
I had a master’s degree in engineering and a secure career ahead of me, but no real happiness. One day, sitting in the stands at a football match, I realized my eyes weren’t following the ball, they were following the game. That’s when I knew I had to change my life.
I left everything behind to start from zero as an intern coach at SL Benfica. What followed were years of sacrifice, relentless learning, and powerful growth. Moments that tested me, shaped me, and ultimately revealed who I was meant to become. My Purpose. Every step forward, every setback, and every lesson built the foundation for the coach and person I am today.
Now, my mission is simple: to help others grow, find purpose, and reach their full potential, as players, coaches, and persons. Because true success isn’t found alone. It’s shared.
Live the Legacy.
Transform your team. Inspire your players.
“It’s impossible to beat someone who never gives up.” This is more than a motto it’s my philosophy: persistence, purpose, and excellence in every step of the journey.
Ready to grow, lead, and make a difference? This is your moment to take the next step, to rise with purpose and rise to your best.
Read my book, view my course or book your strategy session and let’s start building the future you’ve been working for.
Fill out the form, and let’s begin your journey.
